The target audience for this brand is for modern individuals who are health conscious and on-the-go, which set the direction for a brand identity that is future-proof, something that will stand the test of time, while also being user-centric, and representing its primary ingredient of olive oil. This meant that certain touch points had to be added allowing for maximum ease-of-use, and an elevated brand that was as strong as it was subtle, with an undertone of clean eating.