BRAND IDENTITY - LOGO DESIGN - VISUAL IDENTITY

Open2X

Open2X is a fintech platform that consolidates a user's financial accounts across multiple banking providers into a single, unified interface. The founders came with a name, a concept, and a need for a brand that could make something complex feel effortless.

PROPOSED CONCEPTS

Before committing to a direction, three distinct concepts were developed and presented to the founders, each exploring a different angle on what Open2X could stand for.

CONCEPT 01

  • Document structure for the digitization
    of paperwork

  • Exporting process represented in arrow

  • Invoice represented by the grid
    formatting typically seen in invoices

CONCEPT 02

  • Invoice icon represented with a folded corner

  • Linking system represented with a chain
    link

  • Recognizable shapes for maximum clarity

CONCEPT 03

  • Document export and sharing platform

  • A chain link for the link-based platform

  • Hidden dollar sign for the finance
    industry

DESIGN ELEMENTS

The selected direction drew from two unexpected sources: the structure of the name itself, and the Arabic roots embedded within it.

Referencing the name of the platform
> Focusing on the XX as the main structure of the logo

Representing the origin of X that is in Arabic
> Taking the triangle dots of the Arabic letter

Signifying the aim to open the door to the unknown
> Using a purple-black gradient for a mysterious aura

Multiple accounts in one place
> Segmenting the letters into parts that create a whole

PROJECT STATUS

Status: Identity approved and in active use. Role: Solo, Brand Identity

The identity work on Open2X extended into a UI/UX engagement. View the product design case study here.