INVESTMENTS APPLICATION.
Investmania
Making investing in startups and SMEs accessible to investors and non-investors alike
PROPOSED CONCEPTS
CONCEPT 01
Person icon representing both
entrepreneur and investorArrow for stocks and funds rising
I M initials for recognizability
CONCEPT 02
Coin shape for finance
Arrow for raising funds
Warm tones for taking initiative
CONCEPT 03
Multiple person icons
Arrows pointing inwards for multiple
points of investmentsHighlighted entrepreneur at the top providing opportunity
DESIGN ELEMENTS
To make the brand more visually recognizable
> Using the acronym of the name of the company
Stock increase and increase in valuation
> Stock arrow rising upwards, representing the increase of funds and valuation
To represent benefit to the individual, to the entrepreneurs, and to the SMEs
> The shape of a person combined with the frame of an i
Simple and clear structure
> Minimal visual clutter, easy legibility, easily recognizable elements
